Carmen Murray is an explosive combination of energy, innovation, creativity and future forward ideals. She has a fresh perspective on everything and sprouts forth knowledge captured from her vast experience, plus well read knowledge, with a maturity far beyond her years. I have started to look at the world differently since our first meeting, and every time we come into contact, I take away something that I could immediately put into practice in my SME to ensure success post #Covid19. REINVENTION and REFRAME. We all need to do it and Carmen can energise and guide anyone to do just that.