How to give your data soul and transform insights into engaging narratives Published CMC There is an inherent need for data-informed decision-making. The reality is that poor data literacy is considered one of the second-biggest internal roadblocks to the success of the Chief Data Officer Office, according to Gartner. Data should enable all decision-makers in…
The subculture trend of wisdom seekers Published CMC Information is ubiquitous in that all knowledge seems regurgitated and repurposed. Information finds us as long as we are connected to the internet. Whether you are presenting sensitive information to stakeholders, having an intimate conversation with a loved one about your hopes and dreams, or perhaps praying…
It’s late afternoon. My phone rings. “Why Netnography is the future of effective content” Published CMC Do you want the most valuable piece of real estate that ever existed in the world? Then earn a corner in someone’s mind. For years, brands have flexed their muscles to control and influence their power over their…
It’s late afternoon. My phone rings. “Why Every Company Needs a Digital Marketing Specialist in a Sea of Generalists!” Published CMC According to The Next Web, a Financial Times company, global internet users have climbed to 4.95 billion at the start of 2022, with internet penetration now at 62.5% of the world’s total population. Internet…
It’s late afternoon. My phone rings. “Carmen, I want you to audition for a TV commercial tomorrow. Would you be interested?” Super excited for the opportunity, I don’t even hesitate, and give a full-hearted “YES! I’m in!” Published CMC I receive the script later that afternoon, and my jaw literally drops to the floor. I…
Theodore Levitt, the editor of the journal, Harvard Business Review wrote a very important paper that was published in 1960. He was the first person to coin the theory behind ‘marketing myopia’. Published CMC What does marketing myopia state? Let’s face it, at some point in time every industry was once a “growth industry” and now we…
Who could imagine that after all of these years, Steve Jobs was a prophet? In 2005 he made it clear that he will support podcasts on iTunes and he was unyielding that podcasts are the future Published CMC He went as far to state the following: Podcasting is the next generation of radio and users…
What our customers want is the biggest trend for the 21st century and for years to come. It’s not about us anymore. What businesses want, is to connect, engage, influence and transact with customers. Published CMC What customers want is: “Help me to do what I want, when I want, where I want and how I want…
To be “warriors” of change, marketers need to solve tomorrow’s problems today. The challenge is this: Marketers are losing their way, and this is no fault of their own. Published CMC They are constantly using tactics rather than strategy and chasing the new bright shiny objects. To add to the layers, marketers are completely overwhelmed…
Published Carmen Murray
