For the first time, social listening and online activity before the local government election may have predicted part of the outcome. Published The Citizen | 3 November 2021 Sentiment and online search trends are often used as a measure of brand strength and reputation. But whether or not it holds any value has until now…
To vote or not to vote is the nation’s dichotomy and apathy could significantly impact the political horizon. Published The Citizen With the municipal elections on Monday, the majority of South Africans are still uncertain about who to cast their votes for. To vote or not to vote is the nation’s dichotomy and apathy could…
Online neutrality and indecision continues to dominate voters’ conversations and search statistics, suggesting South Africans need new heroes – digital analyst. Published The Citizen | 30 October 2021 In Joburg, public sentiment is clear: people have minds made up about ANC. With the municipal elections on Monday, the majority of South Africans are still uncertain…
On Sunday, DA leader John Steenhuisen took the lead ahead of all major political leaders in the country. Published The Citizen | 1 November 2021 After weeks of positive sentiment loss, Democratic Alliance (DA) party leader John Steenhuisen enjoyed a last-minute surge in popularity amongst leading parties on the eve of the local government elections. On Sunday,…
