Theodore Levitt, the editor of the journal, Harvard Business Review wrote a very important paper that was published in 1960. He was the first person to coin the theory behind ‘marketing myopia’. Published CMC What does marketing myopia state? Let’s face it, at some point in time every industry was once a “growth industry” and now we…
Who could imagine that after all of these years, Steve Jobs was a prophet? In 2005 he made it clear that he will support podcasts on iTunes and he was unyielding that podcasts are the future Published CMC He went as far to state the following: Podcasting is the next generation of radio and users…
What our customers want is the biggest trend for the 21st century and for years to come. It’s not about us anymore. What businesses want, is to connect, engage, influence and transact with customers. Published CMC What customers want is: “Help me to do what I want, when I want, where I want and how I want…
To be “warriors” of change, marketers need to solve tomorrow’s problems today. The challenge is this: Marketers are losing their way, and this is no fault of their own. Published CMC They are constantly using tactics rather than strategy and chasing the new bright shiny objects. To add to the layers, marketers are completely overwhelmed…
