Daily Archives: April 8, 2022

Why Netnography is the future of effective content

It’s late afternoon. My phone rings. “Why Netnography is the future of effective content” Published CMC Do you want the most valuable piece of real estate that ever existed in the world?  Then earn a corner in someone’s mind.   For years, brands have flexed their muscles to control and influence their power over their…

Marketing Myopia Re-Visited

It’s late afternoon. My phone rings. “Why Every Company Needs a Digital Marketing Specialist in a Sea of Generalists!” Published CMC According to The Next Web, a Financial Times company, global internet users have climbed to 4.95 billion at the start of 2022, with internet penetration now at 62.5% of the world’s total population. Internet…