It’s late afternoon. My phone rings. “Carmen, I want you to audition for a TV commercial tomorrow. Would you be interested?” Super excited for the opportunity, I don’t even hesitate, and give a full-hearted “YES! I’m in!” Published CMC I receive the script later that afternoon, and my jaw literally drops to the floor. I…
Theodore Levitt, the editor of the journal, Harvard Business Review wrote a very important paper that was published in 1960. He was the first person to coin the theory behind ‘marketing myopia’. Published CMC What does marketing myopia state? Let’s face it, at some point in time every industry was once a “growth industry” and now we…
Who could imagine that after all of these years, Steve Jobs was a prophet? In 2005 he made it clear that he will support podcasts on iTunes and he was unyielding that podcasts are the future Published CMC He went as far to state the following: Podcasting is the next generation of radio and users…
What our customers want is the biggest trend for the 21st century and for years to come. It’s not about us anymore. What businesses want, is to connect, engage, influence and transact with customers. Published CMC What customers want is: “Help me to do what I want, when I want, where I want and how I want…
To be “warriors” of change, marketers need to solve tomorrow’s problems today. The challenge is this: Marketers are losing their way, and this is no fault of their own. Published CMC They are constantly using tactics rather than strategy and chasing the new bright shiny objects. To add to the layers, marketers are completely overwhelmed…
Published Carmen Murray
For the first time, social listening and online activity before the local government election may have predicted part of the outcome. Published The Citizen | 3 November 2021 Sentiment and online search trends are often used as a measure of brand strength and reputation. But whether or not it holds any value has until now…
To vote or not to vote is the nation’s dichotomy and apathy could significantly impact the political horizon. Published The Citizen With the municipal elections on Monday, the majority of South Africans are still uncertain about who to cast their votes for. To vote or not to vote is the nation’s dichotomy and apathy could…
Online neutrality and indecision continues to dominate voters’ conversations and search statistics, suggesting South Africans need new heroes – digital analyst. Published The Citizen | 30 October 2021 In Joburg, public sentiment is clear: people have minds made up about ANC. With the municipal elections on Monday, the majority of South Africans are still uncertain…
On Sunday, DA leader John Steenhuisen took the lead ahead of all major political leaders in the country. Published The Citizen | 1 November 2021 After weeks of positive sentiment loss, Democratic Alliance (DA) party leader John Steenhuisen enjoyed a last-minute surge in popularity amongst leading parties on the eve of the local government elections. On Sunday,…
