Here’s the brutal truth about content marketing: most of it is boring, formulaic, and invisible. Everyone is playing it safe, following the same tired strategies, hoping for that mythical “viral” moment. Guess what? You won’t find it by playing it safe. The key to success isn’t to just ride the trends or mimic your competitors.…
Content marketing has become a battleground, and at the centre of this struggle is one seemingly simple question: should your content be gated? It’s a decision marketers are forced to grapple with. You’ve created a brilliant white paper, a high-value webinar, or an in-depth report—do you offer it freely to all, or do you slap…
We often think of the internet as a vast, open space where content flows freely. However, much of the digital landscape is increasingly controlled by Walled Gardens—platforms like Facebook, Instagram, YouTube, and even AI-powered search engines that curate and control the user experience. These platforms decide what content users see, and as a result, they…
One of the biggest challenges for marketers today is the shift in consumer behaviour, particularly in how people engage with content. This shift is largely driven by AI and the rapidly evolving digital landscape. With AI-powered algorithms prioritising zero-click experiences—where users get answers directly on platforms without ever needing to visit a website—and the rise…
Introduction: The Digital Transformation challenge and recommended framework Digital transformation isn’t just about integrating new technologies. It’s about rethinking how an organisation operates, engages with customers, and empowers its workforce. Many organisations face significant challenges, particularly in the human aspects of this transformation. These challenges often arise from cultural resistance, lack of clarity, and inadequate…
How to give your data soul and transform insights into engaging narratives Published CMC There is an inherent need for data-informed decision-making. The reality is that poor data literacy is considered one of the second-biggest internal roadblocks to the success of the Chief Data Officer Office, according to Gartner. Data should enable all decision-makers in…
The subculture trend of wisdom seekers Published CMC Information is ubiquitous in that all knowledge seems regurgitated and repurposed. Information finds us as long as we are connected to the internet. Whether you are presenting sensitive information to stakeholders, having an intimate conversation with a loved one about your hopes and dreams, or perhaps praying…
It’s late afternoon. My phone rings. “Why Netnography is the future of effective content” Published CMC Do you want the most valuable piece of real estate that ever existed in the world? Then earn a corner in someone’s mind. For years, brands have flexed their muscles to control and influence their power over their…
It’s late afternoon. My phone rings. “Why Every Company Needs a Digital Marketing Specialist in a Sea of Generalists!” Published CMC According to The Next Web, a Financial Times company, global internet users have climbed to 4.95 billion at the start of 2022, with internet penetration now at 62.5% of the world’s total population. Internet…
It’s late afternoon. My phone rings. “Carmen, I want you to audition for a TV commercial tomorrow. Would you be interested?” Super excited for the opportunity, I don’t even hesitate, and give a full-hearted “YES! I’m in!” Published CMC I receive the script later that afternoon, and my jaw literally drops to the floor. I…
Theodore Levitt, the editor of the journal, Harvard Business Review wrote a very important paper that was published in 1960. He was the first person to coin the theory behind ‘marketing myopia’. Published CMC What does marketing myopia state? Let’s face it, at some point in time every industry was once a “growth industry” and now we…
Who could imagine that after all of these years, Steve Jobs was a prophet? In 2005 he made it clear that he will support podcasts on iTunes and he was unyielding that podcasts are the future Published CMC He went as far to state the following: Podcasting is the next generation of radio and users…
What our customers want is the biggest trend for the 21st century and for years to come. It’s not about us anymore. What businesses want, is to connect, engage, influence and transact with customers. Published CMC What customers want is: “Help me to do what I want, when I want, where I want and how I want…
To be “warriors” of change, marketers need to solve tomorrow’s problems today. The challenge is this: Marketers are losing their way, and this is no fault of their own. Published CMC They are constantly using tactics rather than strategy and chasing the new bright shiny objects. To add to the layers, marketers are completely overwhelmed…
For the first time, social listening and online activity before the local government election may have predicted part of the outcome. Published The Citizen | 3 November 2021 Sentiment and online search trends are often used as a measure of brand strength and reputation. But whether or not it holds any value has until now…
To vote or not to vote is the nation’s dichotomy and apathy could significantly impact the political horizon. Published The Citizen With the municipal elections on Monday, the majority of South Africans are still uncertain about who to cast their votes for. To vote or not to vote is the nation’s dichotomy and apathy could…
Online neutrality and indecision continues to dominate voters’ conversations and search statistics, suggesting South Africans need new heroes – digital analyst. Published The Citizen | 30 October 2021 In Joburg, public sentiment is clear: people have minds made up about ANC. With the municipal elections on Monday, the majority of South Africans are still uncertain…
On Sunday, DA leader John Steenhuisen took the lead ahead of all major political leaders in the country. Published The Citizen | 1 November 2021 After weeks of positive sentiment loss, Democratic Alliance (DA) party leader John Steenhuisen enjoyed a last-minute surge in popularity amongst leading parties on the eve of the local government elections. On Sunday,…
Steenhuisen dismissed allegations of a smirk during his Cliff Central appearance, saying he was preoccupied with signing documents. Published The Citizen | 25 October 2021 The fallout is still reverberating from the controversial interview on Cliff Central last week – and there are no winners, with the Democratic Alliance (DA), Nando’s and Gareth Cliff all…
Published The Carmen Murray Show Carmen Murray is the founder of Boo-Yah! a leading Modern Marketing Business that provides a number of initiatives to ensure businesses become Future Fit™. She is a marketing activist and torchbearer for Diversity and Inclusion and was recently recognised by Meltwater as the top Women in Tech, Africa, 2019. She…
Published The Carmen Murray Show What is happening online for the upcoming elections? Tumelo Mothotoane (TV personality and media entrepreneur) ;Carmen Murray (Digital Analyst, Podcaster, Entrepreneur) With the Local Government Elections (South Africa) looming, political parties are moving to online platforms to win your vote. Digital Analyst, Carmen Murray, speaks about the ANC’s digital presence.…
ONLINE: QUESTION SHOWS OPPOSITION LEADER IS NOT MARKETING HIMSELF WELL ENOUGH Published The Citizen (KZN) 17 Sep 2021 | 30 Sep 2021 Malema has 3.6m followers on Twitter, DA leader has 167 700. The Democratic Alliance (DA) may need to up the ante if one of the most Googled questions about its leader, John Steenhuisen,…
CHARISMA: HIS INFLUENCE IS UNDENIABLE, LEADS CONVERSATIONS ON DIGITAL PLATFORMS Published The Citizen (Gauteng) | 30 Sep 2021 Remains to be seen if this will translate to growth at polls. Just like everyone wants to know what the Kardashians are up to, it seems that South Africans cannot get enough of Julius Malema. The Economic…
Published The Clement Manyathela Show Oct 11, 2021 11:22 AM
Published Opera News | 3 months ago Inquisitively, the former president is additionally not timid with regards to following provocative lady via web-based media all things considered. As the November races approach, political parties are out in full power knocking elbows, gagaing over infants, featuring adversaries’ inadequacies and making guarantees. For the country’s two…
Published Eminetra | September 17, 2021 As the November elections get closer, political parties are out in full force, rubbing elbows, giggling over infants, pointing out the faults of their opponents, and making pledges to their supporters. The African National Congress (ANC) and the Democratic Alliance (DA), the country’s two most powerful political parties, are…
Published By Connecting.Mzansi (self media writer) | 3 months ago As the November elections get closer, political parties are out in full force, rubbing elbows, giggling over infants, pointing out the faults of their opponents, and making pledges to their supporters. The African National Congress (ANC) and the Democratic Alliance (DA), the country’s two most…
Curiously, the former president is also not shy about following sexy woman on social media either. Published in the Citizen, 25 September 2021 As the November elections approach, political parties are out in full force bumping elbows, gagaing over babies, highlighting opponents’ shortcomings and making promises. For the country’s two largest parties, the African National…
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