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Our Speciality
CARMEN MURRAY COMMUNICATIONS
FREAKISHLY EFFECTIVE CONTENT
So… where the traditional agency might promise to shout your message from the rooftops, we promise the opposite (and please don’t ever call us an agency!). Instead, we’ll whisper it into the ears of those you really want to reach, and make sure they never forget it.
Never boring, never conventional; we’re a strange bunch who deeply believe in what we do.
A LITTLE OFFBEAT, BUT ALWAYS ON POINT
The founder of Carmen Murray Communications (CMC)
She is a digital and content specialist. According to the world-renowned futurist, Faith Popcorn: “Carmen Murray is one of the best communicators I’ve ever met. She is a great marketer. She is an original futurist(and there are very few of them really). She is an intuitive futurist and an empath. This makes her special because she feels a market, and not only analyses and does numbers on a market.”
Services
4 pillar approach
Effective Marketing is Madness rooted in reason and always being the voice of your customer. Content rule #1. Don’t be boring. Looking for a content strategy that’s a little offbeat, but always on point? That’s what we do.
Our secret sauce
We can’t give away all our secrets, but our proprietary, scientific approach to crafting content that delivers is based on four pillars.
We understand that the money you spend on your marketing needs to work as hard as you do.
That’s why we apply our tried and tested methodology to analyse the market, find your audience, and then reach them in a way that touches the heart and reaches for the pocket.
We’re driven by results, and brave enough to find innovative ways that are never one-size- fits-all to achieve them.
What our clients are saying
Testimonials
We were searching for a guest lecturer and got SO MUCH more! Carmen partnered with the UJ Department of Marketing Management to launch its first MarketingFit event. Carmen came up…
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Carmen and my paths have crossed many times since I joined the SA digital and mobile industry in 2007. Her energy and enthusiasm for all things mobile are infectious, her…
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Carmen is a superstar! I had the pleasure of sitting alongside Carmen on a topical mobile panel in 2017. Carmen brought many intellectual, thought provoking perspectives to the table, challenging…
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Having recently worked with Carmen (@carmenwalters) on a key note address she gave some senior personnel at Makro, Game, Builders and Masscash, I would like to recommend her for a…
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Carmen Murray Communications is an intuitive marketing service. The blend of data science, real-time pulse-taking, and proactive response to trends is holistic and essential to the kind of rapid iteration…
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Carmen Murray is an explosive combination of energy, innovation, creativity and future forward ideals. She has a fresh perspective on everything and sprouts forth knowledge captured from her vast experience,…
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We had the pleasure of hosting Carmen at our Nestle marketing forum. She passionately shared her knowledge on the Connected Marketer. They have a lot to offer from a mobile…
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I hired Carmen to organize a last-moment, complicated function, a project for which I had zero time. I explained only once what I had in mind. Then she took over:…
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Carmen is a person who puts everything into what she does. She understands detail and great service and loves to be creative. What you see is what you get: 100%…
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Carmen is highly committed to what she does. She is creative, trustworthy and very reliable. She is people centred, respectful and will produce the required results even under stressful conditions…
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Carmen is a pleasure to work with. She has an amazing personality coupled with passion for her career. Carmen’s understands her products and provides her clients with excellent service. Her…
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It’s been one of the greatest privileges to meet and work with Carmen. She exudes a passion for her field that is absolutely infectious. Her go-to attitude, excitement, coupled with…
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I would recommend Carmen Murray in her capacity as a specialist on Mobile Marketing & Mobile Market understanding to any company that wishes to expand their knowledge on how mobile…
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Don’t for one minute think that this will show you how to do your job. Carmen will blow you away with info from verticals in other countries that are yet…
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I have come across few presenters but Carmen stands out. She has great energy and motivates the team she is presenting too. In terms of information sharing is very in-depth…
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I recently had the privilege of learning more about digital marketing from Carmen. She is a fountain of knowledge and inspiration. I love to work with energetic, creative and authentic…
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Experience always matters!
The partners who trust us
In order to get sh!t done, we need clients that give us carte blanche. This is why our partners are brave, independent thinkers.
Upcoming Events
Do you want to borrow our brains? We will share our knowledge and give you a sneak peek into how brave, independent thinking can change businesses for tomorrow? Join our Free Jam Sessions or advance training Masterclasses.
Podcast
Are you seeking to broaden your horizons, stay relevant and become Future Fit?
Do you want to fuel your creativity and inspire Innovation?
or ….
Are you simply looking to put the “kapow” back into your business?
Do you want to fuel your creativity and inspire Innovation?
or ….
Are you simply looking to put the “kapow” back into your business?
Then look no further.
Carmen Murray, Entrepreneur, Innovator and Digital Fundi bring her big personality and presentation style, as she interviews celebrities, alchemist, newsmakers, and business experts and discover the stories behind their success.
The Carmen Murray Show will open your mind and help you turn knowledge into magic through curious conversations.
Let knowledge be your superpower!
From the blog
How to create Blow-Up Content by Zigging when others Zag
Here’s the brutal truth about content marketing: most of it is boring, formulaic, and invisible. Everyone is playing it safe, following the same tired strategies, hoping for that mythical “viral” moment. Guess what? You won’t find it by playing it safe. The key to success isn’t to just ride the trends or mimic your competitors.…
To Gate or not to Gate: Is your content strategy letting the right people in?
Content marketing has become a battleground, and at the centre of this struggle is one seemingly simple question: should your content be gated? It’s a decision marketers are forced to grapple with. You’ve created a brilliant white paper, a high-value webinar, or an in-depth report—do you offer it freely to all, or do you slap…
Walled Gardens: The internet is not as open as you think?
We often think of the internet as a vast, open space where content flows freely. However, much of the digital landscape is increasingly controlled by Walled Gardens—platforms like Facebook, Instagram, YouTube, and even AI-powered search engines that curate and control the user experience. These platforms decide what content users see, and as a result, they…
AI is changing the game: How to rethink consumer engagement?
One of the biggest challenges for marketers today is the shift in consumer behaviour, particularly in how people engage with content. This shift is largely driven by AI and the rapidly evolving digital landscape. With AI-powered algorithms prioritising zero-click experiences—where users get answers directly on platforms without ever needing to visit a website—and the rise…
Our approach: A Framework for effective communication in Digital Transformation
Introduction: The Digital Transformation challenge and recommended framework Digital transformation isn’t just about integrating new technologies. It’s about rethinking how an organisation operates, engages with customers, and empowers its workforce. Many organisations face significant challenges, particularly in the human aspects of this transformation. These challenges often arise from cultural resistance, lack of clarity, and inadequate…
How to give your data soul and transform insights into engaging narratives
How to give your data soul and transform insights into engaging narratives Published CMC There is an inherent need for data-informed decision-making. The reality is that poor data literacy is considered one of the second-biggest internal roadblocks to the success of the Chief Data Officer Office, according to Gartner. Data should enable all decision-makers in…
Unveiling a cultural movement: The Pursuit of Wisdom (NOT information)
The subculture trend of wisdom seekers Published CMC Information is ubiquitous in that all knowledge seems regurgitated and repurposed. Information finds us as long as we are connected to the internet. Whether you are presenting sensitive information to stakeholders, having an intimate conversation with a loved one about your hopes and dreams, or perhaps praying…
Why Netnography is the future of effective content
It’s late afternoon. My phone rings. “Why Netnography is the future of effective content” Published CMC Do you want the most valuable piece of real estate that ever existed in the world? Then earn a corner in someone’s mind. For years, brands have flexed their muscles to control and influence their power over their…
Marketing Myopia Re-Visited
It’s late afternoon. My phone rings. “Why Every Company Needs a Digital Marketing Specialist in a Sea of Generalists!” Published CMC According to The Next Web, a Financial Times company, global internet users have climbed to 4.95 billion at the start of 2022, with internet penetration now at 62.5% of the world’s total population. Internet…
“Voetsek,” do you think I’m stupid?
It’s late afternoon. My phone rings. “Carmen, I want you to audition for a TV commercial tomorrow. Would you be interested?” Super excited for the opportunity, I don’t even hesitate, and give a full-hearted “YES! I’m in!” Published CMC I receive the script later that afternoon, and my jaw literally drops to the floor. I…
Does your business suffer from ‘marketing myopia’?
Theodore Levitt, the editor of the journal, Harvard Business Review wrote a very important paper that was published in 1960. He was the first person to coin the theory behind ‘marketing myopia’. Published CMC What does marketing myopia state? Let’s face it, at some point in time every industry was once a “growth industry” and now we…
The power of podcast in the 21st century
Who could imagine that after all of these years, Steve Jobs was a prophet? In 2005 he made it clear that he will support podcasts on iTunes and he was unyielding that podcasts are the future Published CMC He went as far to state the following: Podcasting is the next generation of radio and users…
“Bang bang, feel the pain” if you don’t know what customers want
What our customers want is the biggest trend for the 21st century and for years to come. It’s not about us anymore. What businesses want, is to connect, engage, influence and transact with customers. Published CMC What customers want is: “Help me to do what I want, when I want, where I want and how I want…
Going back to basics
To be “warriors” of change, marketers need to solve tomorrow’s problems today. The challenge is this: Marketers are losing their way, and this is no fault of their own. Published CMC They are constantly using tactics rather than strategy and chasing the new bright shiny objects. To add to the layers, marketers are completely overwhelmed…
How the internet helped predict election results
For the first time, social listening and online activity before the local government election may have predicted part of the outcome. Published The Citizen | 3 November 2021 Sentiment and online search trends are often used as a measure of brand strength and reputation. But whether or not it holds any value has until now…
No party will be immune from voters’ lack of interest
To vote or not to vote is the nation’s dichotomy and apathy could significantly impact the political horizon. Published The Citizen With the municipal elections on Monday, the majority of South Africans are still uncertain about who to cast their votes for. To vote or not to vote is the nation’s dichotomy and apathy could…
FIGHT ON FOR VOTES
Online neutrality and indecision continues to dominate voters’ conversations and search statistics, suggesting South Africans need new heroes – digital analyst. Published The Citizen | 30 October 2021 In Joburg, public sentiment is clear: people have minds made up about ANC. With the municipal elections on Monday, the majority of South Africans are still uncertain…
Last-minute popularity surge for Steenhuisen, online sentiment shows
On Sunday, DA leader John Steenhuisen took the lead ahead of all major political leaders in the country. Published The Citizen | 1 November 2021 After weeks of positive sentiment loss, Democratic Alliance (DA) party leader John Steenhuisen enjoyed a last-minute surge in popularity amongst leading parties on the eve of the local government elections. On Sunday,…
‘Being on Gareth Cliff’s show like being in a taxi’ – Steenhuisen
Steenhuisen dismissed allegations of a smirk during his Cliff Central appearance, saying he was preoccupied with signing documents. Published The Citizen | 25 October 2021 The fallout is still reverberating from the controversial interview on Cliff Central last week – and there are no winners, with the Democratic Alliance (DA), Nando’s and Gareth Cliff all…
The Carmen Murray Show – Curious Conversations
Published The Carmen Murray Show Carmen Murray is the founder of Boo-Yah! a leading Modern Marketing Business that provides a number of initiatives to ensure businesses become Future Fit™. She is a marketing activist and torchbearer for Diversity and Inclusion and was recently recognised by Meltwater as the top Women in Tech, Africa, 2019. She…
#089 eNCA Discussion | Elections and the digital space
Published The Carmen Murray Show What is happening online for the upcoming elections? Tumelo Mothotoane (TV personality and media entrepreneur) ;Carmen Murray (Digital Analyst, Podcaster, Entrepreneur) With the Local Government Elections (South Africa) looming, political parties are moving to online platforms to win your vote. Digital Analyst, Carmen Murray, speaks about the ANC’s digital presence.…
‘Who is John Steenhuisen?’
ONLINE: QUESTION SHOWS OPPOSITION LEADER IS NOT MARKETING HIMSELF WELL ENOUGH Published The Citizen (KZN) 17 Sep 2021 | 30 Sep 2021 Malema has 3.6m followers on Twitter, DA leader has 167 700. The Democratic Alliance (DA) may need to up the ante if one of the most Googled questions about its leader, John Steenhuisen,…
Juju, most searched online
CHARISMA: HIS INFLUENCE IS UNDENIABLE, LEADS CONVERSATIONS ON DIGITAL PLATFORMS Published The Citizen (Gauteng) | 30 Sep 2021 Remains to be seen if this will translate to growth at polls. Just like everyone wants to know what the Kardashians are up to, it seems that South Africans cannot get enough of Julius Malema. The Economic…
Netnography and social listening
Published The Clement Manyathela Show Oct 11, 2021 11:22 AM
“I am not shy of following bikini models on Social Media” Zuma speaks about good life outside office
Published Opera News | 3 months ago Inquisitively, the former president is additionally not timid with regards to following provocative lady via web-based media all things considered. As the November races approach, political parties are out in full power knocking elbows, gagaing over infants, featuring adversaries’ inadequacies and making guarantees. For the country’s two…
John Steenhuisen who? AD has an identity crisis
Published Eminetra | September 17, 2021 As the November elections get closer, political parties are out in full force, rubbing elbows, giggling over infants, pointing out the faults of their opponents, and making pledges to their supporters. The African National Congress (ANC) and the Democratic Alliance (DA), the country’s two most powerful political parties, are…
PROOF: Zuma Is More Popular Than Cyril, Ramaphosa Is Just A Small Boy -Citizen
Published By Connecting.Mzansi (self media writer) | 3 months ago As the November elections get closer, political parties are out in full force, rubbing elbows, giggling over infants, pointing out the faults of their opponents, and making pledges to their supporters. The African National Congress (ANC) and the Democratic Alliance (DA), the country’s two most…
Zuma’s Twitter game tops Ramaphosa’s – analyst
Curiously, the former president is also not shy about following sexy woman on social media either. Published in the Citizen, 25 September 2021 As the November elections approach, political parties are out in full force bumping elbows, gagaing over babies, highlighting opponents’ shortcomings and making promises. For the country’s two largest parties, the African National…
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Ready for freakishly effective content that exceeds your expectations?
Then let’s talk.
We are a creative, data-driven content marketing business.
We craft every client’s content strategy with data science, and this informs how the digital and connection strategy will be distributed to produce results and value to the customers. Our content consists of a wide range of Design, Written Word, Video, and Audio options to take consumers through your buyer’s journey.